Instructor Information
Instructor Name: Brandon Lynch
Class Location: High School Room # 10
Phone:660-947-3361 Ext. 367
E-Mail
Course Information:
Prerequisite:
Fundamentals of Marketing (Student must earn a letter grade of C or better in F/M)
Course Description:
Advanced Marketing is an in-depth study of marketing, with an emphasis on management. Topics covered include marketing technology, buying and pricing, management, marketing communications, marketing research, and promotion.
Course Objectives:
1. Prepare effective ad persuasive marketing communications.
2. Perform basic marketing research.
3. Participate successfully in problem-solving work teams.
4. Perform various marketing operations. such as inventory control, pricing, and buying.
Required Materials and Supplies:
Folder
(Recommend) Flash Drive
Supplemental Reading Materials:
Assignments:
For every excused absence, you will be given the same number of
days as your absence(s) to complete your assignments for full
credit
If you miss an assignment that involves class participation, you
may earn credit the following class period.
It is the student's responsibility to get their missed assignments
and to ask questions at the appropriate time as needed.
Method of Evaluation:
| Tests/Projects | 50% |
| Participation | 50% |
Grading Scale:
| A | 100 - 90% |
| B | 89 - 80% |
| C | 79 - 70% |
| D | 69 - 60% |
| F | 59 - 0% |
Major Assignments/Projects:
Developing professional commercials.
Collaborative group discussions.
Advance depth of knowledge of current computer applications and software.
Homework:
Packets will be given with each chapter covered.
Late Work: